Effective Date: January 23, 2026
Last Updated: January 23, 2026
Advanced Roofing Solutions (“we,” “us,” or “our”) operates the website https://roofnorcal.com/ (the “Site”). We are committed to protecting your privacy and personal information in accordance with applicable United States federal law, California privacy laws, and the European Union General Data Protection Regulation (GDPR).
This Privacy Policy explains how we collect, use, disclose, and safeguard your information and describes the rights available to you depending on your location.
Contact Information:
Advanced Roofing Solutions
PO Box 492516
Redding, CA 96049
Phone: (530) 248-3437
Email: info@roofnorcal.com
1. Information We Collect
We collect personal information directly from you, automatically through your use of the Site, and from permitted third-party sources.
1.1 Personal Information You Provide
You may voluntarily provide personal information when you:
- Submit a contact or estimate request form
- Request roofing or repair services
- Communicate with us by phone or email
This may include:
- Full name
- Email address
- Phone number
- Mailing address
- Property or service-related details
1.2 Information Collected Automatically
When you visit the Site, we may automatically collect:
- IP address
- Browser type and operating system
- Device identifiers
- Pages visited and time spent
- Referring URLs and interaction data
This information is collected using cookies, pixels, log files, and similar technologies.
1.3 Information from Third Parties
We may receive limited information from:
- Website analytics providers
- Marketing or advertising partners
- Lead generation platforms
This information is used only in accordance with this Privacy Policy.
2. How We Use Your Information
We use personal information for the following purposes:
- To provide and manage requested services
- To respond to inquiries and customer requests
- To communicate regarding services, scheduling, or updates
- To operate, maintain, and improve our Site
- To analyze usage and performance
- To comply with legal obligations
We do not sell your personal information.
3. Legal Basis for Processing (GDPR)
If you are located in the EEA or UK, we process personal data under the following legal bases:
- Consent
- Performance of a contract
- Legitimate business interests (e.g., security, fraud prevention, site optimization)
- Legal compliance
4. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enable essential site functionality
- Understand how users interact with the Site
- Improve performance and user experience
You can manage cookie preferences through your browser settings or consent tools provided on the Site.
5. Third-Party Tools
5.1 TrustArc
We use TrustArc tools and frameworks to support privacy compliance, transparency, and data protection best practices. TrustArc may process personal data on our behalf solely for privacy management purposes.
Learn more: https://www.trustarc.com/privacy/
5.2 AudioEye
We use AudioEye accessibility solutions to improve website accessibility for users with disabilities. AudioEye may collect limited technical data (such as IP address or device/browser information) to deliver accessibility functionality.
Learn more: https://www.audioeye.com/privacy/analytics-policy/
6. How We Share Personal Information
We may disclose personal information to:
- Service providers performing services on our behalf
- Technology vendors supporting Site functionality
- Legal or regulatory authorities, when required
We do not share personal information for third-party marketing purposes without consent.
7. California Privacy Rights (CCPA & CPRA)
This section applies to California residents.
7.1 Categories of Personal Information Collected
Within the past 12 months, we may have collected:
- Identifiers (name, email, phone number, IP address)
- Internet activity information
- Geolocation data (approximate location via IP)
- Professional or service-related information
7.2 Purposes for Collection
We collect personal information for:
- Business operations
- Service fulfillment
- Customer communication
- Website analytics
- Legal compliance
7.3 No Sale or Sharing
We do not sell or share personal information as defined under the CCPA/CPRA.
7.4 California Consumer Rights
California residents have the right to:
- Know what personal information is collected
- Request access to personal information
- Request deletion of personal information
- Request correction of inaccurate personal information
- Limit the use of sensitive personal information (if applicable)
- Not be discriminated against for exercising privacy rights
To exercise your rights, contact us at info@roofnorcal.com or call (530) 248-3437.
We will verify your request before responding and comply within the legally required timeframes.
8. International Data Transfers
Personal information may be transferred to and processed in the United States or other jurisdictions. When required, we use appropriate safeguards such as Standard Contractual Clauses or equivalent protections.
9. Data Retention & Security
We retain personal information only as long as reasonably necessary for business purposes or legal obligations.
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure.
10. Children’s Privacy
The Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If such information is discovered, it will be deleted promptly.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be reflected by revising the Last Updated date above.
12. Contact Us
If you have questions or wish to exercise your privacy rights:
Advanced Roofing Solutions
PO Box 492516
Redding, CA 96049
Phone: (530) 248-3437
Email: info@roofnorcal.com
